Molson Coors Brewing Company - 45.60
The Boston Beer Company - 107.79
Dow Jones Ind. Ave. - 13,579.47
S&P 500 - 1,460.15
NASDAQ - 107.79
The brewing industry has been changing more and more in
recent years. It has seen a significant increase in craft beers and breweries.
There are now more than 2,100 American breweries, compared to less a hundred
only a few decades ago. Each year around the season change, you see more and
more seasonal beers from a variety of companies. Also, each year these beers
become more and more popular with consumers. The fall season I believe has the
most activity in these craft beers. Oktoberfest and other Harvest related beers pop up of shelves in stores near you. From all of this we
should see stock increases with the craft brewing companies throughout the rest
of the fall season. As a result of everyone buying the limited time seasonal
craft beers, we should see a slight decrease in the domestic beer companies.
This is due to consumers buying the craft beers, rather than others. After some
time has passed from there release we should see a decline then is the craft
beers. It is like the Christmas music effect, most people listen to Christmas
music throughout and leading up to Christmas, but as soon as it strikes 12 o’clock
on December 26th nobody wants to listen to Christmas music or even
think about it, till the next year.
Source: Internet article. Can Investors Tap Craft Brewers.
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